You're great at what you do. Marketing it shouldn't have to be your problem too.

A young woman with long brown hair, freckles, and a septum piercing, smiling outdoors with a blurred natural background, wearing a black t-shirt and blue jeans.

You've built something worth talking about. But somewhere along the way, marketing became another hat you're wearing - and probably not your favorite one.

The social media is inconsistent. The website hasn't been touched in two years. The photography doesn't quite match the quality of the actual work. And every time you think about fixing it, something more urgent gets in the way.

That's exactly what I'm here for.

As your Fractional Marketing Director, I take ownership of the marketing function in your business. Not just the execution, but the strategy, the systems, and the bigger picture.

You hand it off. I handle it. We build something together that actually works.

If your business is going to be your career for the next five years or more, you owe it to yourself to invest in marketing that grows with you — without you having to run it yourself.

What changes when you stop doing it alone:

  • a more robust reputation (both online and in-person)

  • warmer leads

  • pre-built trust with clients

  • a sustainable business that grows with you

Your marketing feels disconnected.

Your website, social media, visuals, and messaging should work together, not compete with each other.

You’re tired of wearing every hat.

As businesses grow, DIY marketing often becomes unsustainable. I help create clearer systems and more consistent execution.

You want a strategic creative partner.

Someone who understands both branding and business growth - not just content creation. Someone who can take ownership and be a true partner with you in the process

How It Works

Every retainer engagement is customized to where your business actually is and where you want it to go. We start with a strategy conversation, identify the gaps, and build a plan that makes sense for your goals and bandwidth.

Depending on your needs, your retainer might include any combination of:

Strategy & Planning — content strategy, campaign planning, brand messaging, editorial calendar

Content & Visibility — social media management, blogs, newsletters, reels, photography

Foundation Work — website updates, SEO improvements, brand cohesion

Retainer partnerships start at $1,200/month. Most engagements fall between $1,500 and $2,500 depending on scope. Every engagement builds on the previous month — the longer we work together, the more your marketing compounds.

Ready to hand it off?

I work with a small number of clients at a time which means I can actually show up as a real partner, not just another vendor. If there's availability and you're the right fit, let's talk about what that could look like.

A promotional image for Sherpa Real Estate featuring a real estate agent named Lynn Johnson with a snowy mountain landscape and a snow-covered road in the background. The text discusses the pros and cons of winter listings.

Holly has been fantastic to work with.

She’s been incredibly helpful with my social media and truly instrumental in getting it off the ground. From ideas to practical, step-by-step guidance, she made me feel comfortable throughout the process.

Holly is knowledgeable, patient, and genuinely invested in helping me succeed. I highly recommend her to anyone looking to grow their online presence.

Oh, and by the way, she does killer real estate photography!.

— Lynn J.